In-app tracking helps accurately record user progress so you can celebrate achievements and deliver rewards. When tracking permissions are declined, disabled, or interrupted, user activity may not be attributed correctly—even if goals are completed.
App tracking behavior differs between Android and iOS devices. Android devices allow tracking by default, while iOS devices disable tracking by default and allow partners to prompt users to opt in without promising a reward. Although tracking is not required to participate in offers (games, deals, or surveys), declining it may impact progress tracking and reward attribution.
Whether you’re using our iFrame or API solution, tracking plays a critical role in the overall user experience.
What is tracked
Tracking allows apps and websites to measure user activity related to installs, gameplay, and goal completion. For reward attribution, tracking is used to monitor user actions within game apps and offer experiences.
Tracking enables you and Besitos to:
Confirm installs and launches
Record progress toward goals and milestones
Verify completion of earning requirements
If tracking is not enabled, these actions may not be communicated successfully.
Why tracking matters
Tracking makes it possible to:
Record user progress - Tracking confirms when users complete required actions, such as reaching levels, finishing tasks, or meeting offer conditions. Without tracking, progress cannot be reliably recorded.
Personalize the user experience - By tracking user progress and habits, you can recommend and launch new games and deals that match users' interests and enhance their overall experience.
Reward activity - Rewards can only be granted after goal completion is verified. Tracking provides the signals needed to confirm completion and trigger rewards. When tracking is declined or disabled, rewards may be delayed or prevented entirely.
Common causes of tracking issues
Most tracking issues fall into one of these categories:
Tracking and privacy settings
In-app tracking permissions are declined or disabled
Device-level tracking (iOS or Android) is turned off
Cookies are disabled, or users have opted out of tracking
VPNs, DNS settings, or proxies obscure identity or location
Ad blockers or browser extensions interfere with attribution
Device and connection factors
Users switch devices after starting an offer
Multiple devices are used during an active goal
Internet connectivity is unstable or interrupted
Eligibility and installation source
The app is installed, or the deal is started outside the approved flow
The user previously installed the app or completed the offer elsewhere
Game publishers' "new user" eligibility requirements are not met
Best practices
Partners can significantly reduce attribution issues by setting clear expectations early in the user experience.
Encourage tracking enablement
Prompt users to accept tracking permissions during onboarding or first launch
Explain that tracking is used to record progress and provide the best experience
Reinforce that tracking must remain enabled throughout the offer
Minimize interference
Advise users to avoid VPNs, proxies, or privacy tools during participation
Note that ad blockers or browser extensions may interfere with tracking
Reinforce device consistency
Instruct users to complete offers on the same device used for installation
Recommend a stable internet connection while completing goals
Set eligibility expectations
Clearly state that users must be new to the game or deal
Explain that installs or sign-ups outside the approved flow may not be eligible
Key takeaway
Clear, proactive communication about tracking dramatically improves reward attribution, user satisfaction, and completion rates. Partners who guide users to enable and maintain tracking experience fewer missing-reward issues and stronger overall performance.