We've added new offer statistics across all of our Games APIs to help you better evaluate expected game-offer performance.
Available statistics
The following performance metrics are now included for each game offer:
epc— Earnings Per Clickepi— Earnings Per Impressionroas_d0— Return on Ad Spend (Day 0)roas_d7— Return on Ad Spend (Day 7)roas_d14— Return on Ad Spend (Day 14)roas_d30— Return on Ad Spend (Day 30)retention_rate_d1— Retention Rate (Day 1)retention_rate_d7— Retention Rate (Day 7)retention_rate_d14— Retention Rate (Day 14)retention_rate_d30— Retention Rate (Day 30)
These statistics reflect the expected performance range for this offer category, not the actual performance of the offer with your specific users or traffic. Your actual results may vary based on your audience quality, targeting, and engagement patterns.
Who it's for
This update is intended for partners using the Games, Games International, or Games User Data APIs who want additional visibility into average expected offer performance and long-term user engagement.
How it works
Performance statistics are returned within each offer object in the API response.
Statistics are refreshed daily. If data is not available for a statistic, the value will return as null.