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User ID and segmentation guidelines

Learn more about data structure guidelines before implementation.

Updated over a week ago

During implementation, you'll work closely with the Besitos Implementation Team, which consists of account managers and solutions engineers. To prepare for setup, consider how Besitos will fit into your platform.


User ID structure

We require a user ID for users participating in our offers. This enables us to track conversions and offers a customizable user experience with progress monitoring.

Our data system is case-insensitive, so we do not differentiate between uppercase and lowercase in user IDs. If your user IDs are case-sensitive, we suggest using a case-insensitive approach to prevent issues when sending and receiving data.

Additionally, we support user IDs up to 50 characters long. IDs exceeding this length will not be accepted.

User segmentation

We recommend segmenting your user base to achieve optimal performance. This enables you to measure performance across different groups and optimize your budget with relevant offers.

Segmentation can focus on demographics, such as age or gender, or user types, like onboarding, existing, and premium users. Assign a unique sub-ID to each segment for tracking.

To receive and analyze conversion data by user segment, include the sub-ID parameter in your iFrame URL or relevant Games or Deals API endpoints, depending on your method of integration with us.

Considering API integration? For more information, refer to best practices for API integration.

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