To achieve optimal performance, we recommend segmenting your user base. User segmentation enables you to measure the performance of different user groups and optimize your budget by targeting them with relevant offers.
Segmentation can be based on demographic factors, such as age or gender, or user types, including onboarding, existing, and premium users. Assign a unique sub-ID, a string of characters, to each segment for tracking.
You can include the sub-ID parameter in your offer wall URL or API endpoints. This will allow you to receive and analyze conversion data by user segment.
To see how sub ID is used, check out Games API, Games User Data API, Games International API, Deals User Data API, or Implement your iFrame offer wall.