This guide outlines how to use Besitos Rewards to drive retention, engagement, and revenue throughout the user lifecycle.
While rewards can generate incremental monetization, their greatest impact comes from reinforcing user habits. When paired with effective lifecycle messaging and thoughtful product placement, rewards help turn occasional users into regular participants in your platform.
The framework below outlines the key lifecycle stages at which rewards can influence user behavior.
Lifecycle Guiding Principle: Play to Retain
Rewards and games are most effective when used to reinforce ongoing engagement, not just one-time activity.
The goal of lifecycle marketing is to guide users from discovery → activation → habit formation → long-term value through well-timed prompts and achievable milestones.
By introducing rewards early, reinforcing progress through messaging, and reengaging users when activity drops, you can create a feedback loop that encourages users to return regularly and stay engaged with your core product.
Messaging by Lifecycle Cohort
As engagement grows, messaging should evolve to reflect the user’s level of progress.
Early-Stage Players
Focus on immediate gratification and early progress.
Messaging should reinforce quick wins and validate early success.
Mid-Stage Players
Focus on momentum and growing mastery.
Messaging should highlight progress and encourage users to continue toward their next milestone.
Late-Stage Players
Focus on completion and loss aversion.
Messaging should emphasize remaining goals and reinforce the value of continued engagement.
Note: Messaging examples in this guide illustrate lifecycle best practices. Some triggers may require your own messaging platform as we continue to expand Messages API capabilities.
The Rewards Lifecycle Framework
Use the following lifecycle stages to plan how Besitos Rewards fit into your user engagement strategy.
0. Awareness & Discovery
Goal: Introduce Besitos Rewards and drive first-time interaction.
At this stage, the priority is visibility. Users must understand that rewards exist and how they connect to your core product experience.
Common tactics include:
Prominent “Play to Earn” entry points
Onboarding tooltips or feature announcements
Welcome messaging introducing rewards
Early incentives that encourage first gameplay
See Awareness & Adoption for details.
1. Activation & First Reward
Goal: Turn first-time gameplay into a successful early experience.
Once users discover rewards, the next step is helping them achieve a quick win. Early success reduces friction and increases the likelihood of repeat engagement.
During this stage, provide:
Achievable first-session rewards
Clear explanations of how points can be used
Messaging that reinforces progress and milestones
Learn more at Activation & First Reward.
2. Habit Formation & Engagement
Goal: Encourage repeat participation and daily engagement.
At this stage, lifecycle messaging and product design work together to reinforce user behavior. Consistent nudges and achievable goals help transform occasional users into habitual participants.
Effective strategies include:
Progress reminders and milestone messaging
Streaks or recurring incentives
Personalized recommendations for new games or offers
For details, read Habit Formation & Engagement.
3. Monetization & Value Growth
Goal: Increase lifetime value through sustained engagement.
Once users have established a habit, rewards can become a driver of broader platform value. At this stage, messaging can highlight new opportunities to earn rewards and use them within your core product.
Achieve real results with:
Campaigns tied to product features or premium upgrades
Targeted offers for high-engagement users
Messaging that reinforces how rewards translate into real value
Learn more at Monetization & Value Growth.
4. Re-Engagement & Win-Back
Goal: Re-activate dormant users and restore engagement.
Even engaged users may lapse over time. Lifecycle campaigns can reintroduce rewards as a reason to return.
Proven win-back tactics include:
Personalized reactivation messages
Time-limited rewards or bonus incentives
Highlighting new games or reward opportunities
See Re-Engagement & Win-Back for details.
Getting Started
If you're implementing Besitos Rewards for the first time, begin with Awareness & Discovery to ensure users can easily find and understand the feature.
From there, use the lifecycle stages above to expand your engagement strategy as your rewards program grows.