Goal
Convert initial discovery into a successful first experience.
Help users reach their first “Aha!” moment with both Besitos Rewards and your core product.
After users discover rewards, the next step is guiding them to their first successful interaction. This early experience should demonstrate how rewards work and why they are valuable within your product ecosystem.
A strong activation experience helps convert curiosity into repeat engagement.
Key KPIs
Day 1 retention
Day 7 retention
First reward completion rate
Time to first reward
% of users who connect rewards to a core product action
These metrics help determine whether users are successfully transitioning from discovery into engagement.
Where Activation Fits in the Lifecycle
Activation is the point where discovery turns into meaningful engagement.
After users learn about rewards, the next step is helping them achieve their first successful experience. A quick early win helps users understand the value of rewards and increases the likelihood that they will return.
This stage focuses on reducing friction, reinforcing early progress, and connecting rewards to your core product experience.
Best Practices
1. Create a “Welcome Quest”
Instead of awarding points only for signing up, encourage users to explore the rewards experience.
Example activation flow:
Play one game
Earn first reward
Apply the reward toward a product benefit
Example messaging:
Play your first game to unlock your New User Badge and start earning toward [core product benefit].
This type of guided onboarding helps users understand both the rewards system and its connection to your platform.
2. Deliver Immediate Value
The first reward should be achievable within the first session.
Early wins reduce friction and increase the likelihood that users will return to continue playing.
Recommended approaches:
Highlight games with short completion times
Offer attainable first-session milestones
Provide clear progress indicators
3. Reinforce Early Success
When users complete their first reward, reinforce the achievement.
Example messaging:
Nice work! You earned your first reward. Keep going to unlock even more.
Roles & Responsibilities
Partner Actions to Support Activation | Besitos Provides |
Promote quick-to-complete games for first-time players | Game catalog optimized for quick engagement |
Reinforce progress through in-app messaging or notifications | Reward tracking and milestone visibility |
Clearly communicate how rewards connect to your core product | Messaging capabilities via the Messages APIs |
Highlight milestones such as first reward completion |
Implementation Checklist
Before launching activation campaigns, confirm the following:
First Reward Path | Can users earn their first reward in a single session? |
Progress Visibility | Are progress indicators visible for milestones? |
Success Reinforcement | Are first-success notifications implemented? |
Product Connection | Can users clearly see how rewards benefit them within your product? |
Legal & Compliance | Are user opt-ins configured correctly, with messaging sent from your brand? |