Goal
Convert engaged users into paying customers of your core product.
By this stage, users are familiar with rewards and have established engagement habits. The opportunity now is to connect rewards directly to the value of your products—encouraging users to convert, upgrade, or make purchases on your platform.
When rewards clearly offset the cost of premium features or purchases, they become a powerful incentive for conversion.
Key KPIs
Track monetization performance using these metrics:
Free-to-paid conversion rate
Revenue per rewards user vs. non-rewards user
Points redemption rate tied to core product benefits
Average order value (AOV) for rewards users
These indicators help measure whether rewards participation is increasing overall product revenue and user value.
Best Practices
1. Position Rewards as a Product Subsidy
Rewards are most effective when they help users unlock or offset the cost of your core product.
Instead of presenting rewards as standalone earnings, position them as a way to enhance the value of your product experience.
Example messaging:
Play games → Earn points → Use them toward your Premium subscription.
This framing reinforces the connection between rewards engagement and product value.
2. Run Conversion Campaigns
Target users at key moments when they are most likely to convert, such as:
Approaching the end of a free trial
Reaching a points milestone
Completing a reward goal that brings them close to unlocking a product benefit
Example campaign:
Your trial ends in 3 days. Play games this week to earn enough points for your first paid month—free.
These campaigns encourage users to continue engaging while highlighting the tangible benefits of rewards.
3. Trigger the “Zero-State” Opportunity
A zero-state moment occurs when a user runs out of a key product resource, such as credits, swipes, or feature usage.
Instead of presenting this as a dead end, you can use it as an opportunity to introduce rewards as a solution.
Example prompt:
Out of [core product feature]? Refill instantly by playing a quick game.
This approach turns friction into an engagement opportunity while reinforcing the value of rewards.
Roles & Responsibilities
Partner Actions to Support Monetization | Besitos Provides |
Connect Rewards to meaningful product benefits (subscriptions, credits, updates, etc.) | Games catalog that enables points earning through gameplay |
Identify high-conversion moments in your product experience | Reward tracking and redemption infrastructure |
Launch targeted messaging around trials, milestones, or zero-state events | Data signals to identify engagement milestones |
Ensure users can easily redeem rewards toward product value | Integration support for rewards within your product experience |
Implementation Visibility Checklist
Before launching monetization campaigns, confirm the following:
Product Value Integration | Can users clearly see how rewards apply to your product features? |
Redemption Flow | Is it easy to redeem rewards toward subscriptions, credit, or purchases? |
Conversion Messaging | Are campaigns targeting trial expiration or milestones implemented? |
Zero-State Trigger | Do product dead-ends redirect users to earn rewards? |