Goal
Re-engage dormant users and bring them back to your core product.
Over time, even engaged users may lapse. The goal of this stage is to reintroduce rewards as a reason to return and remind users of the value your platform provides.
Well-timed incentives and personalized messaging can help recover dormant users and restore engagement.
Key KPIs
Track win-back performance using the following metrics:
Reactivation rate (dormant → active users)
Win-back campaign open and click rates
Time to re-engagement
Retention of reactivated users
Lifetime value (LTV) of resurrected users
These metrics help determine whether re-engagement campaigns are successfully restoring long-term activity.
Best Practices
1. Offer a Time-Limited Return Incentive
A common reactivation tactic is unlocking a limited-time reward that gives users a reason to return immediately.
Target dormant users with personalized incentives tied directly to your core product.
Example message:
We miss you! A limited-time bonus of 2,000 points has been unlocked in your account—enough to unlock Premium for a week. Claim it before it expires in 48 hours.
Time-sensitive incentives create urgency and help motivate users to re-engage.
2. Recover Stalled Users
Some users disengage because they stall during reward progress. Targeted nudges can help them finish what they started.
Progress Reminder
Remind users how close they are to completing a reward.
You’re one step away from unlocking your next reward in [Game Name]. Finish it today to earn [Reward] and use it in [Core Product].
Urgency + Bonus Incentive
Encourage completion with additional incentives and time pressure.
You’ve got [TimeLeft] to complete your next reward in [Game Name]. Finish now to earn [Reward] plus a bonus toward Premium.
Expiration Reminder (FOMO)
Highlight the risk of losing progress or rewards.
Only [HoursLeft] hours left to complete your next reward. Lock in your points before they expire.
Game Recommendation
If a user stalls on a difficult game, suggest an alternative path to progress.
This challenge may take longer than expected. Try [RecommendedGameName] to reach your next reward faster and get back to using [CoreProduct].
Roles & Responsibilities
Partner Actions to Support Re-Engagement | Besitos Provides |
Identify dormant users within your lifecycle messaging strategy | Data signals for identifying inactive or stalled users |
Send targeted win-back campaigns using rewards or bonus incentives | Reward tracking and expiration signals |
Trigger reminders for stalled progress or incomplete reward goals | Game recommendations for alternative engagement paths |
Reinforce how rewards can unlock value within your core product | Integration support for targeted lifecycle campaigns |
Implementation Visibility Checklist
Before launching win-back campaigns, confirm the following:
Dormant User Identification | Are inactive users included in your messaging segments? |
Reward Incentives | Are limited-time bonus rewards configured for reactivation campaigns? |
Progress Tracking | Can stalled reward progress trigger reminder messages? |
Game Recommendations | Are alternative games suggested when users stall? |