Goal
Introduce users to Besitos Rewards and drive first-time engagement.
Before lifecycle messaging can reinforce behavior, users must first discover and understand the value of rewards. This stage ensures visibility, clarity, and an easy first win.
Key KPIs
Feature discovery rate (% of users who view or click the rewards entry point)
First game install rate
Time to first gameplay
These early signals indicate whether your placement and awareness strategy are effective.
Best Practices
1. Optimize Feature Discovery
Make rewards visible and easy to access.
Recommended placements:
A “Play to Earn” entry point on the home screen (above the fold)
Persistent navigation tab or menu placement
In-app tooltips or onboarding guides introducing rewards
Points balance visibility within your Wallet or user profile
The goal is simple: users should not have to search for rewards.
2. Launch an Initial Awareness Campaign
Proactively introduce rewards through lifecycle messaging.
Recommended channels:
Welcome email
Push notification
In-app announcement
Example:
New way to unlock [core product feature]: Play games, earn points, and use them toward Premium!
Position rewards as a value-unlock for your core product—not as a standalone feature.
3. Offer a First-Use Incentive
Reduce friction by giving users an immediate, achievable win.
Provide a reward for first game completion
Ensure the reward is attainable within one short session
Tie the reward directly to your core product utility
Example:
Complete your first game and use your points to unlock [feature] today!
Early momentum increases the likelihood of repeat engagement.
Roles & Responsibilities
Clear ownership accelerates impact.
Partner Actions | Besitos Provides |
Implement in-app placement of the Besitos entry point | |
Create and schedule awareness messaging (email and/or push) | Game catalog and recommendation engine |
Surface points balance within the user profile or Wallet | Rewards tracking infrastructure |
Connect rewards to clear core product utility | Messages APIs for targeted lifecycle campaigns |
Implementation Visibility Checklist
Use this checklist before launch.
Home Screen | Is there a "Play to Earn" entry point above the fold? |
Wallet/Profile | Is the current points balance clearly visible? |
Zero-State Experience | Do users without points see a clear path to earn? |
Core Product Integration | Can users easily understand how to use points within your product? |
Messaging Strategy | Have you enabled personalized push notifications? |
Legal & Compliance | Are user opt-ins configured correctly, with messaging sent from your brand? |